Брендинговое агентство Postoronnim-V
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10 August 2010  | 12:23

Qatar Winter World

In winter 2009 the agency Postoronnim-V who take part in a unique international project - Qatar Winter World. In Munich, at the exhibition Exporeal where we accompanied the Mistral Capital Group, we held our first meeting and acquaintance with the leaders of Germany's architectural company ICS Germany. A month later, already being in Kiev, we discussed the details of the project and preparing to sign the contract. Our goal was to create artistic presentation, which would be the most accessible and effective talked about as revolutionary as was planned by Qatar Winter World

Qatar Winter World - is the future ski resort, built in the hot Arabian desert, near the oasis of Qatar, Doha City. Incredible technology developed by engineers ICS, allows pumping and keep the cold at the whole vast area of bathing even in the time outside the thermometer is above 40 degrees Celsius. And, of course, in spite of its unique location in one of the hottest places in the world, Qatar Winter World will be equipped with the latest ski equipment, as at the best Austrian resorts.

All Directing film was constructed on the basis of three-dimensional model, provided by ICS. The architects have worked in as much detail geometry model of the complex, that being said, it was absolutely overwhelming. Our most modern computers with great difficulty, open the project file, but, of course, already about any animation and rendering could not be discussed. The only solution was to optimize the model to a reasonable number of polygons in the scene, while not losing the realism and not touching the important details of the complex. Having examined the scene literally on the bricks, through arduous efforts, and all sorts of tricks, optimization turned out well. The scene became more right and was ready for animation and rendering. However, in the process of work our client wished to fill the stage "green", those were, palms, trees, bushes, etc. Clearly, already at the first pre-render, it was evident that the environment of the complex is much livelier and more enjoyable to look at. We have just approved such a decision, but again, there was a problem of the "crushing" the scene in case of filling it with green surroundings. The task was complicated by the fact that due to tight deadlines of production to visualize the main facility used a standard, scineline render, which is better suited for solving our problem. However, scineline render not allow a realistic visualization of green surroundings, the need for which arose over time. At that time, it really was a difficult task that did not lie on the surface.

After several experimental days, we have decided - for the environment to use the render V-ray, and for the main stage - the standard render. Simulated an additional plane to convert the shadows of trees and green surroundings counted separate layer, we combined the three main flow in the program Shake. Ultimately the problem was solved even better than intended. The presence of several layers in the scene allowed us to achieve better correction of color than we would have done on a single image.

Thus, the Herculean task has been solved, and all partners of the project were satisfied.
We wish the company success ICS and creative victories. Your Postoronnim-V


Director - Alexander Makarov
Scenario - Torsten Ley
Announcer text - Alexander Stetsenko
Sound - Smile Music

We used: 3ds max, Maya, Shake, After Effects, Photoshop, Adobe Premier, Nuendo, Pro Tools

View the presentation is the link: